Many people struggle to find an effective method to reach all their customers simultaneously and still do not know how to do so. Email marketing is a tool for talking to existing customers and acquiring potential customers. If you know the potential of email marketing, you will start with it right away.
Even if you already use an email marketing platform or are about to start one, there are some important factors to consider when choosing one to grow your business. After all, email marketing is more than just sending emails; it's about connecting with your people, building relationships, and making sales.
Factors to When Choosing an Email Marketing Platform
Before you consider picking an email marketing platform for your business or company, here are some questions you need to ask yourself:
- Is it easy to use - A good email marketing platform must be as easy as sending a text message. Seriously, it should be a breeze. They must have a Drag-and-drop editor that you can easily understand.
- Can it automate your work - For example, personalized emails could be sent out at specific times of the month or the day after you have automatically set things up—a game-changer!
- Does it have nice templates - If you want your emails to look professional, look for platforms with pre-designed templates that require little help to customize to match your brand.
- Can you track what's happening - A good platform will show you who opens your emails, clicks on your links, and makes a purchase. You need to know this!
- Does it play well with others - Can you connect it to your website, CRM, social media, and all that good stuff?
- Is the price right - Can this platform grow with you? Choose a platform with plans that fit your budget and can grow with your business. It should be something you can manage without going into debt.
| Email Marketing Platform | Special Features | Free Plan | Best for | |
|---|---|---|---|---|
| 1. | Brevo | Dynamic content widget. | It has a free plan that includes 300 emails per day and unlimited contacts. | Good for growing businesses. |
| 2. | HubSpot | Full-featured CRM. | It offers a free 14-day HubSpot trial. | Integrated marketing and sales solutions. |
| 3. | MailerLite | No-code builder for brilliant designs and unique content blocks. | It has a free plan that includes up to 1,000 subscribers and 12,000 emails per month. | Good for high-profile email marketers. |
| 4. | Klaviyo | E-commerce integrations, AI-powered automation. | 60-day free trial with email support feature. | E-commerce businesses. |
| 5. | ActiveCampaign | Automation workflows, segmentation, and reporting. | It has a 14-day free trial on all of its paid plans. | Good for medium to large businesses that want to create targeted campaigns. |
| 6. | Constant Contact | Robust list segmentation capability. | 30-day free trial. | Good for non-profits and small businesses. |
- Will they help you if you get stuck - If you are unclear about something, you will eventually want a helping hand. Look for platforms with excellent customer support resources, such as helpful documentation and friendly support teams, because good support is necessary.
How to Choose the Right Platform for Your Business
The right email marketing platform must be able to take your business or company to the next level. Here are some things to consider:
- First, think about what you want to achieve. Do you want more sales? More people visiting your website? Just getting your name out there? Knowing your goal is the first step.
- Also, consider who you're trying to reach. Are they techy people or more everyday folks? This will help you determine what kind of emails they'd actually read and how to tailor the emails to their tastes.
- Next, features and money. Make a list of the must-have things you need the platform to do. Don't get caught up in fancy stuff you won't use. Then, figure out how much you can spend each month. Compare what different platforms offer with the money you've got.
- Then, try before you buy! Most platforms offer free trials. Use them! Play around, send a test email, and see if it feels easy to use. If you find using it stressful, it's not the right one.
- Finally, listen to what others say. Read reviews online. See what other businesses like yours think about different platforms. Sometimes, they even have stories about how a platform helped them, which can be useful.
Conclusion
Several email marketing platforms will be a better fit for your business than others. Find one that will enable you to achieve your business objectives. Do not be afraid to try until you get the best. Your voice is being waited on by people. Choose the model that will suit you best. Try one out today!