Email marketing has made a significant impact on the global business landscape. It is not bounded by borders, thereby linking millions of people worldwide. Over the years, email marketing has maintained its position as a powerful tool for companies and business enterprises to connect with their customers and build loyalty.
Its cost-effectiveness has led to massive ROIs compared to conventional marketing. If you are considering email marketing, there are some pieces of statistical facts that show that you are on the right path. Let's have a look at some of them.
Categories of Email Marketing Statistics
Over the years, digital technology and analytics have made it possible to collect a vast amount of data related to email users. They fall into several categories. Let us explore them.
Email Prevalence Statistics
On the business side of things, 87% of marketing executives in various business domains have acknowledged the power of email marketing in their success. Furthermore, 16% and 44% of marketing experts claim that social media and emails were their best advertisement channels, respectively.
Things are not too different on the consumer side. If you already know that email usage has penetrated the global population, you are not in doubt.
In 2024, there were over 4.48 billion email users. And this number will only continue increasing. In fact, the conservative estimate is that this figure will get closer to 4.9 billion by 2027. By that same year, the number of emails sent per pay will go over 400 billion messages.
Mobile Email Marketing
As of 2024, there are 7.2 billion smartphones worldwide, with the majority of the world's population owning one. The number of smartphone users will continue to increase.
Consequently, it is no surprise that mobile devices constitute more than 50% of the global internet traffic. 50% of mobile phone users say that email messaging is their best mode of receiving messages from businesses.
Statistics also show that people open more email messages during the holidays than during any other season. 50% of users say that they delete emails that don't look optimized for smartphones. Therefore, make sure that your emails are mobile-friendly.
The age demographics of smartphone users also support mobile-based email marketing. Up to 70%of Gen Z and 59% of Millennials use their emails on their phones.
Email Subject Line and Personalization Statistics
Email personalization is the process of tailoring the content of an email to every individual user or consumer. Up to 80% of email marketing experts agree that subject line and email content personalization is a successful technique. Another 90% support the fact that subscriber segmentation improves the effectiveness of email marketing.
Another interesting discovery is that 73% of marketing experts have reported a positive performance where emojis are present in an email's subject line. And there are proven reasons for this.
The presence of an emoji in a message's subject line makes it distinct from others in your inbox. Since the human brain processes images faster than text, an emoji is likely to capture a user's attention faster. Further, these iconic symbols also convey emotion and make a subject line more engaging.
On the consumer side of the divide, 80% of people report that there is a higher chance that they do business with a company that sends them personalized emails.
Email ROI Statistical Facts
For every $1 spent on email marketing, businesses and commercial enterprises are able to generate $36-$42 in return. This shows the high effectiveness of email marketing. Furthermore, up to ⅔ of consumers have made a purchase as a result of a personalized email with promotional content.
More than 90% of marketing experts and executives have reported that email marketing had a positive impact on their business goals.
Sum Up
From the statistical facts above, the trend shows that email marketing will continue to be favoured among businesses and consumers. Email marketing has become the pillar of startups, mid-sized corporations, and global companies.
Therefore, aim to integrate a personalized email marketing structure into your business model and make it smartphone-friendly. With the improvements in artificial intelligence, machine learning, and personalization, email marketing will dominate in the foreseeable future.