The best ways of expanding your audience are through email marketing and social media. Each has its strengths: email is great for direct communication and conversions, while social media helps build engagement and brand awareness. But with the two in play, even more can be achieved by expanding reach.
Your subscribers already like hearing what you say, so why not ask them to connect with you on social media, too? And the followers of your social media accounts? They may become your most loyal subscribers if you give them a push in the right direction. In this article, we will share simple but effective ways to leverage email marketing to grow your presence on social media.
Give Subscribers a Reason to Follow You on Social Media
Subscribers do not follow your social media for anything; they follow it for a reason. One of the best methods of getting your subscribers to follow you via social media is to offer them something unique.
They will follow you in large numbers when they realize that they will get access to behind-the-scenes details and first glimpses of new products. Maybe you are announcing sales first on Instagram or giving out special promo codes on Facebook. Whatever it is, make sure to tell them in your email that following you will give them access to something special. That small exclusive touch can make a big difference.
Run Social Media Contests and Campaigns
Who doesn't love a little giveaway or challenge? Social contests through social networks are almost ideal for:
- Creating buzz for your brand.
- Growing your base.
- Generating activity in one go.
But don't forget to make it convenient for them and worth it.
Try a contest in which followers must enter by following your social profiles, a post, or a re-share of your post. Not only will buzz be generated, but it will also draw in new followers to engage actively with your brand. And the best way to inform them? That is a no-brainer—your subscriber list, of course! Email your subscribers, announcing your contest, how to enter, and your prize.
Add Social Media Buttons to Your Emails
Small modifications can produce big results. Including social media buttons in your emails is a basic yet effective approach that can help you acquire more social media followers.
Your email recipients already enjoy your messages, so you should offer a simple path for them to reach you through other channels. Adding clickable social media icons in your email header or footer offers them a one-click stay course to follow you. Your social media icons would take users to your Instagram, Facebook, Twitter, or wherever you are active. And the more frequently they see these buttons, the more likely they will actually take a look at your social pages.
Showcase Social Media Testimonials in Your Emails
People trust people more than brands. That is why incorporating actual social media reviews in your emails is a game-changer.
If someone raves about your product on Twitter, Facebook, and Instagram, why not make it a headliner? Including social endorsements in your emails will not only make your brand sound and feel genuine, but it will also make your target base react and follow your social accounts.
Suggest Social Media as an Option for Unsubscribers
Just because someone is unsubscribed from your emails doesn't mean they want to cut ties altogether. Maybe they like getting updates in other ways. That's where social media comes in.
Instead, invite them to follow your brand on Instagram, Facebook, or Twitter to keep in touch with all the latest news, promotions, and great announcements, not via emails. For a good number of people nowadays, social media is way easier than their inbox; that way, they can stay tuned but not be overwhelmed.
Wrap Up
We know that email marketing and social media are incredibly effective on their own, but together, they can serve you even better to reach more audiences and boost engagement.
Providing social media buttons in your email, running a contest, testimonies, and sharing exclusive content with subscribers make it easy for them to connect with other platforms. It boils down to connections at the end of the day. Employ these easy strategies to begin to watch your social media following grow!